Bad Ad?

Following is the transcript of a radio ad for Kaya Skin Clinic:

Wife: Darling, how do I look?
Husband: Ummm… nice
W: Just nice?
H: Lovely
W: Only Lovely?
H: You look beautiful.
W: You know, that’s what I like about you. It’s 5 in the morning and you think I look beautiful.
H: You know, I mean it.
VO: Kaya Skin Clinic. For those who know beauty begins with skin and not make-up.

Just a few points:

  1. Why in god’s name is the poor husband being tested at 5 am?
  2. Of course this is a trick question and there is no right answer.
  3. Doesn’t it sound like the wife is coercing the answer she wants (i.e. beautiful) out of him?
  4. After getting two wrong answers (listen, if “nice” and “lovely” were correct, he would have gone back to sleep), he had to say the b-word.
  5. Doesn’t she sound rather conceited? Why would you want to know how you look when you are just waking up? It’s another thing if someone volunteers a compliment. But this is like extortion.
  6. Are the women of the world approving of this ad? Doesn’t it show them in poor light?

Just some things I thought I should ask. Any answers?


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